Saturday, February 26, 2011

National Wear Red Day another success!

Once again, Go Red For Women celebrated National Wear Red Day and American Heart Month with great success! February media impressions stand at 338,520,285 and counting! Top print, online and broadcast media encouraged women to Make It Their Mission to fight heart disease.

The airwaves went red with heart-health news stories, celebrity and survivor interviews, and anchor/talk show hosts decked out in red. Notable broadcast placements included two segments on NBC’s TODAY Show featuring interviews with celebrity spokesperson Cheryl Hines and Go Red For Women survivor spokespeople. Go Red For Women secured a first-ever guest appearance on CBS’ The Talk, with the entire cast and studio audience going red on February 4.

Go Red For Women appeared on NFL Total Access with spokesperson Dallas Clark of the Indianapolis Colts sharing his personal experience with heart disease in honor of his mother. Dr. Phil and Robin McGraw wore red on air in support of National Wear Red Day and called on viewers to support the movement, providing information about the AHA’s mission to fight heart disease in women. And finally, Shaun Robinson, co-host of Access Hollywood wore the Go Red For Women Macy’s red dress on air in support of the movement.

The evening before National Wear Red Day, the American Heart Association hosted its second Go Red Grand Salon that included a panel discussion moderated by Joan Lunden as well as a preview of the updated Women’s Treatement Guidelines. Later in the month on February 15, the updated Women’s Treatment Guidelines were released (see story in sidebar) giving Go Red continued coverage after National Wear Red Day. As that story gains traction, Go Red For Women continues to gain impressions every day. Look for a full recap in next month’s Go Red Insider!.