National Wear Red Day another success!

Once again, Go Red For Women celebrated National Wear Red Day and American Heart Month with great success! February media impressions stand at 338,520,285 and counting! Top print, online and broadcast media encouraged women to Make It Their Mission to fight heart disease.

The airwaves went red with heart-health news stories, celebrity and survivor interviews, and anchor/talk show hosts decked out in red. Notable broadcast placements included two segments on NBC’s TODAY Show featuring interviews with celebrity spokesperson Cheryl Hines and Go Red For Women survivor spokespeople. Go Red For Women secured a first-ever guest appearance on CBS’ The Talk, with the entire cast and studio audience going red on February 4.

Go Red For Women appeared on NFL Total Access with spokesperson Dallas Clark of the Indianapolis Colts sharing his personal experience with heart disease in honor of his mother. Dr. Phil and Robin McGraw wore red on air in support of National Wear Red Day and called on viewers to support the movement, providing information about the AHA’s mission to fight heart disease in women. And finally, Shaun Robinson, co-host of Access Hollywood wore the Go Red For Women Macy’s red dress on air in support of the movement.

The evening before National Wear Red Day, the American Heart Association hosted its second Go Red Grand Salon that included a panel discussion moderated by Joan Lunden as well as a preview of the updated Women’s Treatement Guidelines. Later in the month on February 15, the updated Women’s Treatment Guidelines were released (see story in sidebar) giving Go Red continued coverage after National Wear Red Day. As that story gains traction, Go Red For Women continues to gain impressions every day. Look for a full recap in next month’s Go Red Insider!.

Action Alert

We need your help to make sure tobacco prevention remains strong in Arkansas. Right now there is an attempt to steer funding away from successful anti-smoking campaigns to other projects.

Click here to take action! Tell lawmakers to keep tobacco funds where they belong – fighting tobacco use.

The “Tobacco Proceeds Initiated Act of 2000” was established to reduce smoking in our state. It funds successful community based programs that have proven to reduce smoking, especially among our youth.

But now there will likely be a proposal that would raid this fund and steer dollars to other projects. Smoking costs us thousands of lives and millions of dollars in medical costs. With Arkansas already spending far less than the recommended levels on tobacco prevention, we can’t afford to go backwards.

Please send this message today to your legislator to ensure they understand the cost of moving these funds from tobacco cessation and prevention. Click on the link above to take action today!

Make a Difference!

Yesterday the American Heart Association released the 2011 Women's Treatment Guidelines. This will help teach women about their risks of heart disease and educate healthcare providers about women and heart disease.

This is just one example of the type of science, research and education the American Heart Association is conducting daily to save lives.

But to keep funding this type of lifesaving science, we need your help today. Please donate through our Go Red and Give campaign . Donations support the American Heart Association's Go Red For Women movement and our efforts to educate everyone about heart disease risks, as well as breakthrough scientific research.


MAKE A DIFFERENCE

Make it your mission
to save lives.

Donations support medical research, awareness, education and community programs to help people live longer, heart-healthy lives.

AHA_donate_btn

Chances are, heart disease has already touched you or someone you love, so help us save a life today. Make it your mission to stop the No. 1 killer. Please give a gift today.

Please give a gift today.

Thank you for supporting our efforts to save lives.

What a way to start the year!

So far February has been a great American Heart Month. We've been celebrating our fight to conquer heart disease nationwide, including National Wear Red Day when thousands of Americans wore red to show unity in this fight.

But National Wear Red Day was only one day. And we still have so much to do to defeat this deadly disease. Now it's time to Go Red ... and Give! Our goal is to raise $100,000 to fight heart disease by the end of February. Will you help us save lives?

Chance are, heart disease has already touched you or someone you love, so help us save a life today. Make it your mission to stop the No. 1 killer in America.


MAKE A DIFFERENCE

Make it your mission
to save lives.

Donations support medical research, awareness, education and community programs to help people live longer, heart-healthy lives.


Today, an American dies every about once every minute from heart disease. It simply does not have to be that way. At the American Heart Association, we work every day to fund research and fight this killer so that more women, men and children can be saved. But we need your help.

Think about how your gift can help put information in the hands of the people you love - information that can save their life, like how to eat better, how to recognize the warning signs of heart attack or, and even how to talk to a doctor about critical health choices.

But we can't continue our lifesaving research and educational efforts without your help. Give a gift today to support these crucial programs.

Thank you for supporting this important Go Red and Give campaign.